TL;DR:
- Fast-track your degree with a one-year top-up tailored for working adults
- Master 6 career-ready strengths in leadership, branding, digital, and more
- Open up career opportunities in consulting, marketing, and management
- Graduate with an employer-recognised portfolio showcasing your expertise
Pursuing a Bachelor of Arts in Business Management can be a turning point for anyone aiming to lead in the creative economy. In just one year, SRMC’s Bachelor of Arts (Honours) in Business Innovation and Management (Top-up) degree equips you with a toolkit of skills that connect business strategy with creative execution, empowering you to lead, innovate, and thrive in industries where creativity drives growth.
Unlike traditional business degrees that often draw on theory over practice, this programme places you at the heart of applied learning experiences where your coursework mirrors real industry demands. You’ll work on briefs inspired by music, fashion, media, and tech—industries where creativity drives strategy. And you won’t just study case studies—you’ll solve them, pitch ideas, and defend decisions shaped by real creative-sector challenges, building both confidence and competence.
It’s an intensive, career-focused programme crafted for those ready to step into decision-making roles, develop a sharper market perspective, and master the same tools and thinking used by industry professionals. Keep reading to discover the 6 capabilities you’ll gain, each one a building block towards becoming a resourceful, adaptable, and impactful creative professional!
What Makes Our Business Management Degree Stand Out
In an era defined by digital disruption and global collaboration, global markets are moving faster than ever, driven by new technologies, shifting cultural trends, and the rise of creative-led enterprises. Success in this space today calls for strategic professionals who can not only analyse and adapt, but also execute ideas with both commercial sense and creative flair.
This isn’t simply about learning “how business works”. It’s about discovering how your business ideas can thrive in an unpredictable, rapidly evolving marketplace. The programme emphasises adaptability, teaching you to adjust strategies without losing sight of your long-term vision.
Our Bachelor of Arts (Honours) in Business Innovation and Management top-up programme was developed with that reality in mind. What sets us apart from other business management programmes is that every module is purposefully designed to prepare you for industries where innovation is central, whether that’s media, fashion, music, or emerging digital fields.
You’ll immerse yourself in real-world briefs, explore cross-cultural case studies, and graduate with both strategic and practical experience that employers value to excel in the creative field. By the time you graduate, you will have crafted a professional portfolio showcasing your ability to tackle complex challenges, providing tangible evidence to present to employers or investors.
1. Strategic Leadership and Critical Thinking
Leadership in the creative sector is more than giving direction. It’s orchestrating informed choices in complex situations. You’ll learn how to break down business challenges, develop original ideas, and implement solutions that balance creative ambition with operational feasibility.
Projects and discussions reflect real-life workplace dynamics, giving you practice in guiding and managing teams, resolving conflicts, and making decisions under pressure. This ability to think clearly and act decisively is what enables leaders to stand out in the competitive creative industry.
2. Creative Brand-Building and Persuasive Communication
Branding is all about shaping identities and perceptions. In this programme, you’ll explore how to design and communicate a brand identity that connects with specific audiences. You’ll work on developing campaign concepts, visual narratives, and presentation skills that resonate with stakeholders.
Practicing persuasive communication helps you pitch ideas with clarity and conviction, ensuring your message cuts through the noise of a crowded marketplace. You’ll leave the programme not only knowing how to sell an idea, but how to make people believe in it.
3. Operational Agility and Process Optimisation
Creative industries move quickly. Learning to manage that pace without sacrificing quality is a vital skill. You’ll learn how to streamline workflows, prioritise resources, and introduce systems that support productivity.
This involves applying lean principles to real scenarios, identifying bottlenecks, and proposing solutions that save time and reduce costs. By understanding both the big picture and the finer details of process design, you’ll be equipped to run projects smoothly from concept to delivery.
4. Cultural Intelligence and Ethical Decision-Making
Working across borders, whether physical or digital, means understanding how culture shapes business. Ethical decision-making is embedded into this approach, with discussions on inclusivity, corporate responsibility, and the long-term impact of business choices.
You’ll develop the ability to read and respond to different cultural contexts, ensuring your strategies are relevant and respectful. This combination of cultural awareness and ethical grounding allows you to lead with integrity in diverse environments.
5. Digital Literacy and Data-Driven Insight
Data is a valuable decision-making tool, but it’s only effective when interpreted well. Through modules focused on analytics, you’ll learn how to analyse dashboards, identify trends, and translate information into actionable creative strategies.
Whether planning a marketing campaign, refining a product offering, or improving audience engagement, you’ll be able to back your decisions with solid evidence, giving you an edge in roles where results matter.
6. Real World “Must-Knows”
Textbook knowledge is important, but understanding the unwritten rules of the industry will make all the difference. The insights you gain from industry professionals who have navigated the creative business landscape will help you learn how to manage client expectations, negotiate contracts, and adapt to market changes.
This includes building resilience, knowing how to recover from setbacks, reframing failures as learning opportunities, and maintaining momentum in competitive markets. You’ll also develop networking skills that help you make the right industry connections at the right time.
With the insider perspective at hand, it’ll help you bridge the gap between academic knowledge and professional reality, giving you the confidence to operate effectively from your very first day in a role.
Potential Career Pathways and Graduate Outcomes
Graduates of a Bachelor of Arts in Business Management can excel across diverse professional environments, from creative start-ups to global corporations. The combination of strategic thinking, operational expertise, and cultural awareness makes you invaluable in industries where adaptability is key.
The essential skills you have developed enables you to integrate business logic with creative innovation. Whether your dream role is in consultancy, entrepreneurship, or management, you’ll have the versatility to move across sectors and take on roles that demand both vision and execution.
Here are potential impactful roles across business and creative sectors for graduates like you to consider.
Roles in Consulting, Finance, Marketing and Beyond
With a solid grounding in analysis, planning, and communication, you can excel in roles such as Business Consultant, Accountant, or Marketing Strategist. These positions demand a balance of critical thinking and practical know-how to solve problems and drive measurable outcomes.
You could be developing financial plans for a small business, optimising marketing campaigns for a global brand, or advising creative organisations on operational improvements. The ability to apply strategic insight across multiple sectors ensures your skills remain relevant in an evolving job market.
Creative Entrepreneurial Ventures and Intrapreneurship
For those with an entrepreneurial mindset, this programme equips you to launch ventures in design, media, or digital services. You’ll have the tools to craft business models, identify market gaps, and lead creative projects from concept to completion.
If you prefer to innovate within existing companies, intrapreneurship offers similar opportunities. You might lead a new product line, pioneer a sustainability initiative, or transform internal processes, bringing fresh ideas to life while working within an established organisational framework.
Management Positions in Global and Regional Organisations
With this degree under your belt, leadership roles in multinational corporations, regional enterprises, or non-profit sectors are within reach. You’ll be equipped to guide teams, allocate resources, and set strategies that align with organisational goals while adapting to market changes.
Whether managing cross-border projects, overseeing product launches, or implementing organisational change, you’ll bring both a global perspective and the ability to act decisively. These capabilities will make you a valuable asset in the interconnected and competitive business environment.
Your career growth deserves structure and strategy — download the course synopsis today to take the next step toward a dynamic career with SRMC.
Bachelor of Arts in Business Management at SRMC
This one-year top-up programme at SRMC builds upon your existing academic or professional foundation, elevating your skills in strategy, research, and innovation.
Your final-year project here will address real industry challenges, giving you a tangible showcase of your abilities. With an approach that seamlessly integrates theory and practice, the programme is structured to prepare you for career-ready performance in the demanding creative business landscape.
Through interactive workshops, case studies, and collaborative projects, you’ll develop the confidence to apply strategic thinking and problem-solving skills in diverse creative business contexts. The curriculum inspires you to evaluate market trends critically, adapt to emerging technologies, and explore innovative solutions that drive business growth.
What sets SRMC apart is its robust network of industry connections, which creates opportunities for guest lectures, networking events, and potential internships. These experiences not only enhance your learning but also help you build valuable professional relationships, giving you a distinct advantage in the job market after graduation.
Shape a Future Where Creative Vision Meets Business Success
Ready to thrive in today’s creative-driven industries? SRMC’s Bachelor of Arts (Honours) in Business Innovation and Management (Top-up) empowers you with the knowledge, strategic thinking, and practical skills to bridge creativity with business expertise.
Whether you aim to lead innovative projects, manage creative teams, or launch your own venture, this programme will provide the guidance and tools to enhance your abilities, expand career opportunities, and prepare for leadership. With a curriculum designed to harmonise business fundamentals and creative insight, you’ll be positioned to make a meaningful impact in the creative field.
Contact us today to begin your journey toward professional growth and creative impact!